The idea for Ville Designs was gestated circa 2006 in Joshua Tree National Park when Co-Founder Dan Ferguson was in the hellish grips of a peyote induced psychotic episode. The type of trip that would cripple the minds of lesser men. We’re talking Hunter S. Thompson levels of fear and loathing…it was bad. In that moment he gathered his inner strength and channeled the three wolf moon with knives for claws seeking answers to life’s greatest mystery.

The mystery of the perfect hat logo.

Upon pondering this question, Ra the Sun God shot across the horizon in Snoopy’s WWII biplane with vuvuzela in one hand and a green lightsaber in the other while heavy metal music blasted through the night sky. It wasn’t crappy late 80’s metal it was late 70’s early 80’s metal so you know that it was sick.

The awesomeness of the moment propelled Dan into a higher state of enlightenment than any human had ever experienced before. Pure nirvana. It was there he saw his vision clearly, that vision was the Ville logo. At that moment he decided to found Ville Designs. Also at that moment he decided to never take peyote again. That stuff is crazy yo.

Obviously that never happened..or did it? J/K it didn’t** Dan and his buddy/Co-Founder Kevin Kauffffffffman (the extra Fs are because he doesn’t give an F) just think the design is sick and they like selling them. If you need more of a story than that I suggest you buy a hat and then go buy a book. Read that book and then come back and buy three more hats. Capitalism!

Enjoy your success, buy a hat!

**all that really happened and it was CRAZY